Adding Romance

You can buy a person's hands but you can't buy his heart. His heart is where his enthusiasm, his loyalty is.
Stephen Covey

Loyal customers! That must be every business owner’s desire! If you can’t buy their hearts how do you get them? As the saying goes; “Out of sight is out of mind. Out of mind is out of money, honey!”

If you want to connect with the hearts of your clients it’s important to put a bit of romance in your business relationships.

No! I’m not talking about workplace romances! It’s about communicating to your customers in a way that captures their hearts and loyalty for a lifetime, not just their wallets for a moment.

Experts say that you only retain things in mind long term if they are where you can see them and easily access them.

If your clients don’t see you on a regular basis in their lives they are less likely to come to you when they need your services.

If they don’t regularly hear from you how will they know what you have to offer them?

I’ve heard it said that distance makes the heart grow fonder. In my opinion this statement needs to be qualified on the condition of constant, communication flow.

Anyone who has tried to maintain a long distance relationship knows it requires a LOT of communication to keep it working.

Life gets busy and the memory of your loved one gets crowed out by the sights and sounds of the world you can see before you.

This can make it difficult to sustain communication at a level that will keep your hearts connected.

Communication is the currency of love. The more you invest (i.e. the more you communicate) the bigger the returns.

The key is to maintain a level of communication that makes it seem like you’re close by. Customers need to know that you care. Actions speak louder than words…it really is true.

Information by itself only breeds complacency.
Keep the love flowing