The Brain is a Wonderful Organ

The brain is a wonderful organ. It starts working the moment you get up in the morning, and does not stop until you get into the office.
Robert Frost

In today’s visual society, our brains are bombarded with images; multitudes of businesses competing for our space in our memory vaults.

The brain has become prime real estate. Many companies are spending much time, effort and money in attempts to conquer and dominate the Promised Land; the mind of the customer! The prime land being fought for is right at the forefront of your customer’s thinking.

Have you ever stopped to fully contemplate the complexities of the human brain? It is the hard drive for our entire body, thoughts, emotions etc.

Your brain stores and processes so many things every single day. How is it that you might not remember something but you can still recognize it if you see it somewhere?

There has been much effort, time and money invested into research into how the brain works and what that means for businesses.

Psychologists have found that it is easier to store new information in our memories if we can make associations in our brain with old information.

Studies show that short captions which form associations with relevant information already in your clients’ minds will enable the memory of your company to obtain space in your prospects mind.

According to current statistics it takes 10-12 encounters with your particular point of view for a prospective client to remember your company and retain what you stand for.

So how big is your paddock in the brain of your clients and prospective customers?

Can they read the sign attached or is it a blurred jumble of unreadable words on chipped paint? As a small business owner you may not have the time, money or capabilities to pay the big bucks required to fight the big boys in vying for your client’s valuable memory space.

Given today’s technological advances it doesn’t cost much to keep in regular contact via email.

This way you can remind your customers of your unique selling proposition enough times to get them thinking more about you.

If you don’t have the time to do it yourself, Permission Marketing Ltd can help save you time and money.

If you can capture the imagination and thought space of your clients and prospective customers, there’s no limit to the growth of your empire!

Ryan Maurice Saville
CEO, Permission Marketing
24 HR Office: 09 413 7999 Cell 027 22 99 66 9

Permission Marketing works with Associations & Businesses to get Interaction and Response to build a fantastic relationship with their customers;

You can now Send out Surveys, Get your members to provide feedback on polls and send out good looking Email Newsletters, so your customers Know, Trust and Like you.